Privacy Policy

Last Updated: July 30, 2026

Canuck Cold Plunges (“Canuck Cold,” “we,” “us,” or “our”) respects your privacy. This Privacy and Cookie Policy explains how we collect, use, disclose, retain, and protect personal information when you visit canuckcold.com, purchase our products, communicate with us, participate in our affiliate program, or otherwise interact with us.

By providing personal information to us, you acknowledge the practices described in this Policy. Where consent is required by law, we will obtain it in an appropriate form.

1. Information We Collect

1.1 Information You Provide

We may collect:

Your name, email address, telephone number, billing address, shipping address, and other contact information.
Order, purchase, delivery, return, warranty, and transaction information.
Information submitted through contact, affiliate-registration, newsletter, promotional, coupon, support, or other forms.
Communications sent by email, telephone, text message, social media, or other channels.
Photographs, videos, receipts, serial numbers, installation details, and other information provided for customer service, troubleshooting, warranty, review, or testimonial purposes.
Affiliate application, referral, payment, and performance information.
Marketing preferences and records of consent.
Any other information you voluntarily provide.

We do not request medical or health information. However, such information may be received if you voluntarily include it in a communication.

Telephone calls may be recorded and text or other communications may be retained for customer service, quality assurance, training, security, fraud prevention, dispute resolution, and recordkeeping, with notice or consent where required by law.

1.2 Payment Information

Payments may be processed through Wix, Stripe, PayPal, Apple Pay, Google Pay, Afterpay, and other payment or financing providers.

Payment information is generally collected and processed directly by those providers. We do not ordinarily receive or store complete payment-card numbers. Payment and financing providers process information under their own privacy policies and terms.

1.3 Information Collected Automatically

When you use the Website, we and our service providers may automatically collect:

IP address and approximate location.
Browser, device, operating system, and language information.
Device, advertising, cookie, and online identifiers.
Pages viewed, links clicked, referral sources, search activity, session activity, and time spent on the Website.
Shopping-cart, checkout, purchase, advertisement, and conversion activity.
Information about interactions with emails, advertisements, forms, and promotional campaigns.
Security, diagnostic, error, and fraud-prevention information.

This information may constitute personal information under applicable law.

1.4 Information From Other Sources

We may receive information from payment and financing providers, shipping companies, manufacturers, suppliers, review platforms, advertising networks, social-media platforms, affiliates, referral partners, fraud-prevention providers, and other service providers.

Affiliates generally receive anonymous or aggregated conversion information rather than customer-identifying information.

2. How We Use Information

We may use personal information to:

Process payments, purchases, financing, deliveries, returns, refunds, and warranty claims.
Provide customer service, troubleshooting, repairs, replacements, and support.
Communicate about orders, inquiries, products, services, and policy changes.
Administer affiliate, referral, promotional, coupon, review, and testimonial programs.
Send newsletters, advertisements, promotions, and other commercial communications with applicable consent.
Personalize Website content, advertising, recommendations, and offers using browsing, purchase, and interaction history.
Measure Website performance, marketing effectiveness, advertising attribution, and customer engagement.
Create advertising, remarketing, matched-audience, or similar audiences where permitted by law.
Detect, investigate, and prevent fraud, chargebacks, abuse, security incidents, and unlawful activity.
Verify transactions and protect customers, Canuck Cold, and third parties.
Maintain business, accounting, tax, insurance, warranty, and legal records.
Improve our Website, products, services, marketing, and business operations.
Enforce our agreements and establish, exercise, or defend legal claims.
Comply with legal, regulatory, insurance, and governmental requirements.
Complete or evaluate a merger, financing, sale, reorganization, or other business transaction.

We may use information for other compatible purposes or with additional consent where required.

3. Artificial Intelligence

We may use artificial-intelligence-assisted tools and service providers to support customer service, communications, content development, analytics, fraud prevention, security, and business operations.

Information provided to such tools will be limited where reasonably practicable. Please do not submit unnecessary medical, financial, identification, or other sensitive information when communicating with us.

Material decisions affecting a customer will not be based solely on an automated process where prohibited by applicable law.

4. Cookies and Similar Technologies

We use cookies, pixels, tags, local storage, software development tools, and similar technologies.

These technologies may include services provided by Wix, Google Analytics, Google Ads, Meta Pixel, OpenAI Ads Pixel, GoAffPro, CAPTCHA or bot-protection providers, review platforms, and other functionally similar providers.

4.1 Types of Cookies

We may use:

Essential cookies: Required for security, Website operation, shopping-cart functions, checkout, payments, and user preferences.

Analytics cookies: Help us understand Website traffic, visitor activity, performance, and how customers use the Website.

Advertising cookies: Help measure advertisements, attribute conversions, limit repeated advertisements, conduct remarketing, and personalize advertising.

Functional cookies: Support preferences, forms, reviews, communications, embedded content, and enhanced Website features.

4.2 Cookie Consent and Controls

Our Website uses Wix’s cookie-consent tools. Where required, nonessential cookies and tracking technologies are blocked until you provide consent.

You may accept or reject available cookie categories through the cookie banner or cookie settings. You may also delete or block cookies through your browser, although doing so may affect Website functionality.

Withdrawing consent does not affect processing that occurred before consent was withdrawn.

Third parties may use their own cookies and process information under their own privacy policies.

5. Marketing Communications

We may send promotional emails, text messages, newsletters, offers, and product information where we have consent or another lawful basis.

You may unsubscribe using the link or instructions included in the communication or by contacting us. We will process unsubscribe requests within the time required by applicable law.

After you unsubscribe, we may retain limited information on a suppression list to ensure that we honour your request. You may continue to receive non-promotional communications concerning orders, warranties, support, safety, or legal matters.

6. Advertising and Personalized Marketing

We may use browsing, transaction, and interaction information to personalize marketing and measure advertising performance.

We may provide identifiers, contact information, or encrypted customer-list information to advertising platforms to create matched, custom, similar, or lookalike audiences, where permitted and subject to applicable consent requirements.

We do not sell personal information for money. However, certain analytics or advertising activities may be treated as a “sale,” “sharing,” or targeted advertising under some privacy laws. Where those laws apply, you may request to opt out by contacting us or using any privacy controls we make available.

7. How We Disclose Information

We may disclose personal information to:

Wix and Website-hosting, ecommerce, infrastructure, security, and technical providers.
Payment processors and financing providers.
Shipping carriers, freight companies, warehouses, customs brokers, delivery partners, and other parties involved in fulfilling an order.
Manufacturers, suppliers, technicians, and service providers where reasonably necessary for shipping, troubleshooting, repairs, warranty service, replacement parts, or customer support.
Analytics, advertising, marketing, email, SMS, CRM, review, attribution, affiliate, CAPTCHA, and communications providers.
Artificial-intelligence and business-productivity service providers.
Accountants, insurers, lawyers, consultants, and other professional advisers.
Government agencies, courts, regulators, law-enforcement authorities, or other parties where required or permitted by law.
Parties involved in a proposed or completed merger, financing, sale, reorganization, transfer of assets, or similar business transaction.

Service providers are authorized to process information for the purposes for which they were engaged, subject to applicable contractual and legal obligations.

We may also disclose aggregated or anonymized information that cannot reasonably identify an individual.

8. International Processing

Canuck Cold operates from Canada. Some service providers, including Website, payment, analytics, advertising, communications, artificial-intelligence, and technology providers, may store or process information outside Canada.

Information processed in another country may be subject to that country’s laws and may be accessible to courts, governments, or law-enforcement authorities in that jurisdiction.

We use reasonable contractual, administrative, and technical measures to protect information transferred to service providers, as appropriate to the circumstances and applicable law.

9. Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Policy or to satisfy legal, tax, accounting, insurance, warranty, security, and dispute-resolution requirements.

Order, transaction, warranty, and customer-support records may generally be retained for up to seven years after the transaction or last relevant interaction, and longer where reasonably required by law or an unresolved matter.

Marketing information may be retained while you remain subscribed. After an unsubscribe request, we may retain a limited suppression record.

Cookie, analytics, advertising, call-recording, and technical information is retained according to our business requirements, provider settings, consent choices, and applicable law.

When information is no longer required, we will take reasonable steps to delete, destroy, or anonymize it.

10. Security

We use reasonable administrative, technical, organizational, and physical safeguards appropriate to the sensitivity of the information.

These may include restricted access, account controls, authentication measures, secure service providers, encryption where appropriate, monitoring, backups, and employee or contractor access limitations.

No system is completely secure. We cannot guarantee that unauthorized access, use, disclosure, alteration, loss, or destruction will never occur.

We will investigate and respond to privacy and security incidents and provide legally required notifications where applicable.

11. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to personal information we hold about you.
Request correction of inaccurate or incomplete information.
Withdraw consent to optional collection, use, or disclosure.
Request deletion or anonymization, subject to legal and business retention requirements.
Object to or opt out of certain targeted advertising, sale, sharing, or profiling activities.
Request information about the categories of information collected and the parties to whom it has been disclosed.
Submit a complaint about our privacy practices.

We may need to verify your identity before completing a request. Certain information may be withheld or retained where permitted or required by law.

Withdrawing consent may limit our ability to provide products, fulfil orders, administer warranties, or provide requested services where the information is necessary for those purposes.

Privacy requests may be submitted to support@canuckcold.com.

You may also submit a complaint to the privacy regulator having jurisdiction where you live.

12. Testimonials, Reviews, Photos, and Videos

We may publish customer reviews, testimonials, photographs, or videos only with appropriate permission.

Information submitted to a third-party review platform is also subject to that platform’s privacy policy and terms.

You may contact us if you wish to withdraw permission for future use. Withdrawal may not affect materials already lawfully produced, distributed, or published before the request was received.

13. Third-Party Websites and Features

The Website may link to or integrate social-media platforms, review services, videos, maps, chat services, payment providers, or other third-party features.

Your interaction with a third party is governed by that party’s privacy policy and terms. We are not responsible for the privacy practices of independently operated third parties.

14. Children

The Website and our products are intended for adults and are not directed to children.

We do not knowingly collect personal information from children under 13 or from minors where parental consent is required by law. If you believe a child has provided personal information, contact us so that we may investigate and take appropriate action.

15. Changes to This Policy

We may update this Policy to reflect changes in our practices, technology, service providers, products, or legal obligations.

The revised Policy will be posted with a new “Last Updated” date. We will provide additional notice or obtain new consent where required for a material change.

This Policy may cover service providers or technologies that are functionally similar to those specifically named. We will update the Policy and seek additional consent where a new practice materially changes how personal information is collected, used, or disclosed.

16. Contact Us

Questions, requests, and complaints concerning this Policy or our privacy practices may be directed to:

Privacy Officer
Canuck Cold Plunges
Email: support@canuckcold.com